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MARKUP

Markup Calculator

Calculate selling price and markup percentage from any two of cost, selling price, profit, or markup. Markup is not the same as margin - see the margin calculator for that measure.

Any two inputsPlain-language answerNo accountNot financial advice

Enter any two of the values below. The calculator derives the rest.

Markup percentage

50%

Cost
$50
Selling price
$75
Profit
$25
Markup
50%

A selling price of $75 on a cost of $50 gives a profit of $25 and a markup of 50%.

Markup and margin are not the same. See the profit margin calculator.

Formula

Profit
Profit = Selling Price − Cost
Markup (%)
Markup = ((Selling Price − Cost) ÷ Cost) × 100
  • Enter any two of cost, selling price, profit, or markup percentage.
  • When cost is zero, markup cannot be calculated (division by zero).
  • Markup and margin are not the same measure; do not substitute one for the other.

Markup versus margin

Markup is calculated on cost; margin is calculated on revenue. A cost of $50 and a selling price of $75 is a 50% markup but only a 33.3% margin. Contracts, retailers, and accounting systems usually specify which one they mean. Use the correct measure for the context.

How to use this calculator

Enter cost and a target markup percentage to get the selling price, or enter cost and selling price to see the resulting markup. You can also enter profit and markup to back into cost. The calculator derives the missing values from any two you provide.

Frequently asked questions

What is markup?
Markup is profit divided by cost, expressed as a percentage: ((Selling Price − Cost) ÷ Cost) × 100. It shows how much you add to cost to reach the selling price.
Is markup the same as margin?
No. Markup divides profit by cost; margin divides profit by revenue. A 50% markup equals a 33.3% margin. Use the margin calculator when the measure you need is margin.
How do I set a selling price from a target markup?
Enter cost and the target markup percentage. The calculator returns selling price = cost × (1 + markup/100).
Why is the markup undefined when cost is zero?
Markup divides by cost. When cost is zero, that division is undefined. The calculator flags this case explicitly.
Is this financial advice?
No. This is a general-purpose calculator and is not financial, accounting, tax, legal, or business advice.

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No account. No ads. No tracking. Your calculation inputs stay in your browser and are not sent to WebF1 or stored on a server.

Built by WebF1 LLC

WebF1 LLC builds custom business systems, integrations, and practical software tools. This markup calculator is a free, private utility and is not financial, accounting, tax, legal, or business advice.
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